Welcome to Joya!

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Plant-based nutrition?
It's so easy with Joya!

Unlike other brands, we’ll never tell you how to live. In fact, we’re taking things in the opposite direction.

We want you to be you, and simply you. To have absolute freedom alongside our products, instead of rules.

Whether you’re vegan, paleotarian or a proper flexitarian, We’ve got the products for you.

You might have fruit for breakfast, or you start your day with popcorn. Either way, it’s cool.

Or, you might choose to enjoy us in the middle of a game of hide and seek while hiding behind the curtains. And that’s cool too. Who are we to judge?

After all, we’re different ourselves. We just want you to enjoy every moment in your own way.

Recipe of the Week

Chocolate "Tub" Cake with Poppy Seeds

Kakao Becherkuchen mit Mohnglasur - A sliced ​​chocolate cake lies on a piece of baking paper, next to it a bowl with the poppy seed icing and a mug of Dream & Joya oats with yoghurt cultures
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Inspiration