About

Welcome to

Joya – TASTE THE JOY!

At Joya, we believe that mindful enjoyment, enjoying life and diversity go hand in hand. As a long-established Austrian brand, we develop high-quality plant-based alternatives that combine enjoyment and quality. We are passionate about continuously developing our range and meeting the diverse needs of our consumers.

For over 20 years, Joya has been developing plant-based drinks, yoghurt alternatives and cuisine products, with a focus on great taste. We aim to offer a diverse range of plant-based products that fit seamlessly into everyday life and simply taste good.

Joya – TASTE THE JOY!

Our Values

Our Values

Bringing you joy with a wide range of high-quality, great-tasting products - that's what Joya is all about.

Our products not only offer wonderful taste, but also benefit the planet. Several European studies show that diets with a higher proportion of plant-based foods are, on average, associated with lower diet-related greenhouse gas emissions and a smaller land footprint than diets with a higher proportion of animal-based foods.*

Since our foundation in 2003, we have been driven to develop ever new and innovative products with delicious flavours - all in our home country of Austria.

It is our goal to make plant-based products a vital part of our everyday nutrition - that’s why Joya offers a big variety of products, that fit your every need. From barista for your perfect morning coffee, delightful cooking creams that add a dash of joy to your dishes to super creamy yogurt alternatives for you morning cereal.

There are countless ways to incorporate them into your meals every day. Joya can be enjoyed just the way you like it - pure, sweet, or savoury! Find more inspiration on our recipe page.

 

*Scarborough et al., 2023, Vegans, vegetarians, fish-eaters and meat-eaters in the UK show discrepant environmental impacts

Springmann et al., 2018, Towards healthy and sustainable diets in Germany

Chai et. al, 2019, Which Diet Has the Least Environmental Impact on Our Planet? A Systematic Review of Vegan, Vegetarian and Omnivorous Diets

 

Our Promise

Soy and oat from Europe

One of our core principles is to source raw materials from Europe wherever possible. For example, our soya beans and oats come exclusively from Europe. This enables us to benefit from traceable supply chains.

Long-term Relationships

At Joya, we have been committed to long-term, trust-based partnerships with our suppliers for over 20 years. This enables us to rely on high-quality ingredients and a dependable working relationship.

Reusing by-products

By-products generated during the manufacture of our plant-based products are reused wherever possible. For example, they are used by farms as animal feed or for energy production in biogas plants. This ensures that the raw materials remain in the cycle of use for as long as possible.

Our Promise
Sustainability Banner

Our History

Did you know that the history of our company goes back to 1926 when the dairy plant in Oberwart was founded? We've come a long way since then. We were the first dairy company in Europe who took the plunge and switched production completely to plant-based milk alternatives.

The reason? We believe in plant-based foods and that they can contribute to a varied and mindful vegan diet.

As early as 1999, our managing directors recognized the advantages of plant-based drinks and started the production of soya alternatives in the then dairy plant in Oberwart, Austria.

Soon we expanded our range and now offer not only drinks but also alternatives to yogurts and cooking creams in a great variety of bases like oats, soya, almonds, and many more.

Join the Joya Journey

Our Joya community brings together people who appreciate plant-based food and great flavour. Whether you’re looking for alternatives because of allergies or intolerances, want to reduce your consumption of animal products, or follow a vegan lifestyle: everyone is welcome here. We combine the joy of plant-based eating with a wide variety of delicious taste experiences.

Follow us on social media and become part of the Joya community!

Join our community on social media

and share your joyful moments with our products!