JOYA - About

Our Values

Bringing you joy with a wide range of high-quality, great-tasting products - that's what Joya is all about.

Our products not only offer wonderful taste, but also benefit the planet and the animals we share it with. Decreasing the consumption of animal-based products has a great impact on our CO2 footprint, and it also reduces the suffering of animals bred for their milk.

It is our commitment to source local ingredients, wherever possible, and create new and innovative products with delicious taste - all that in our home country Austria.

It is our goal to make plant-based products a vital part of our everyday nutrition – that’s why Joya offers a big variety of products, that fit your every need. From barista for your perfect morning coffee, delightful cooking creams that add a dash of joy to your dishes to super creamy yogurt alternatives for you morning cereal.

There are countless ways to incorporate them into your meals every day. Joya can be enjoyed just the way you like it - pure, sweet, or savoury! Find more inspiration on our recipe page.

Our Promise

Local Sourcing for a Smaller Carbon Footprint

One of our core principles is sourcing locally whenever possible. Our soybeans are always obtained from Austria, with many coming from farms just a stone's throw away from our production site in Oberwart, Burgenland. By minimizing the distance our ingredients travel, we reduce carbon emissions associated with transportation. This approach not only supports the local economy but also guarantees that we receive only the highest-quality products.

Nurturing Sustainable Relationships

At Joya, we believe in building enduring partnerships with the suppliers who provide us with essential ingredients. These long-standing collaborations ensure that we maintain a consistent supply of high-quality oats, always sourced from within the EU and primarily from Austria and Germany. These relationships not only promote transparency and trust but also enable us to continue our journey towards sustainable sourcing.

Turning Waste into Fertilizer

Our commitment to sustainability extends beyond sourcing and production. We take responsibility for the waste generated during the creation of our plant-based products. Rather than allowing it to go to waste, we repurpose these by-products and return them to the very farmers who supply our ingredients. This circular approach ensures that waste is transformed into natural fertilizer, enriching the soil and promoting healthier crops.

Our History

Did you know that the history of our company goes back to 1926 when the dairy plant in Oberwart was founded? We've come a long way since then.

We were the first dairy company in Europe who took the plunge and switched production completely to plant-based milk alternatives. The reason? We believe in the benefits of plant-based foods - not only for us but also for the planet and the animals.

As early as 1999, our managing directors recognized the advantages of plant-based drinks and started the production of soya alternatives in the then dairy plant in Oberwart, Austria. Soon we expanded our range and now offer not only drinks but also alternatives to yogurts and cooking creams in a great variety of bases like oats, soya, almonds, and many more.

1926

Founding of Molkerei Oberwart

MONA's history begins as early as 1926. At that time, the Oberwart dairy was founded as a cooperative by farmers from Oberwart.
1999

The first dairy free drinks

As early as the late 1990s, our founders started developing soy-based milk substitutes, which have been continuously improved in a lot of trials over several years until they were fit for production.
2003

Founding of Mona Naturprodukte and Joya

With the newly founded Mona Naturprodukte and the creation of the brand Joya (a composition of the words Enjoy and Soya), we've continuously worked on bringing delicious, healthy alternatives to consumers.
2004

The first Joya Soya Alternative to Yogurt

In 2004 we introduced the first Joya soya yogurt alternative to the market, with many more flavours to follow. Making a plant-based diet more and more accessible to consumers.
2005

Extending our range

We soon realised the need for additional bases apart from Soya, to also cater to consumers with allergies or other taste preferences, so we extended our range to Rice and Oat, with many other grains and nuts like Almond and Coconut to follow. Since then, we have strengthened our position as a brand with a great expertise in offering a big variety of plant-based products for your every need and taste.
2008

International Expansion

As the need for plant-based alternatives grew and our drinks became more and more popular, we expanded into more European countries and incorporated the company “Sojaland” in Schwerin, Germany, into Mona Naturprodukte, to further expand our production capacities.
2009

100% dairy free

2009 was an important year for Mona, as we took the leap into becoming a 100% dairy free company, with removing the last dairy filling systems from our production.
2015

Incorporation into Hain Celestial Group

In 2015, Mona Naturprodukte was incorporated into the Hain Celestial group and we expanded to a new production plant near Cologne, Germany. This step opened up new opportunities, as it expanded our capacity and capabilities and strengthened our position as one of the leading suppliers of plant-based products in Europe.
2021

Switch to plastic saving packaging

In 2021 our drinks packaging was updated to thinner cartons, which not only results in reduction in plastic, but also weight, which reduces CO2 in transportation. Furthermore, we have removed the plastic lids from our yoghurt, which resulted in saving over 5.3 tons of plastic over the course of a year.
2022

A new generation of milk alternatives!

The Joya ‘Voll Frisch’, ‘3.5%’ and ‘1.8%’ oat drinks marked a new era for plant-based milk alternatives in 2022 with their milk-like flavour. Since the introduction of this innovation, customers do not have to choose between plant-based or the full-bodied flavour of cow's milk!
2023

New Joya Design

With the amazing progress Joya’s plant-based products have made over the last 20 years, it was a given that we take the next steps to elevate the Joya brand. Our motto has always been to bring great taste without compromise to people and now this mission is even visible in our logo and new product design!

Taste the Joy with Joya!

About

Welcome to

Joya – TASTE THE JOY!

Our Values

Our Promise

Local Sourcing for a Smaller Carbon Footprint

Nurturing Sustainable Relationships

Turning Waste into Fertilizer

Our History

1926

Founding of Molkerei Oberwart

1999

The first dairy free drinks

2003

Founding of Mona Naturprodukte and Joya

2004

The first Joya Soya Alternative to Yogurt

2005

Extending our range

2008

International Expansion

2009

100% dairy free

2015

Incorporation into Hain Celestial Group

2021

Switch to plastic saving packaging

2022

A new generation of milk alternatives!

2023

New Joya Design

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